What Do Consumers Really Get from an Award? A Consumer’s Perspective on the Superior Taste Award

What Do Consumers Really Get from an Award? A Consumer’s Perspective on the Superior Taste Award

Many brands strive to win the Superior Taste Award to strengthen their product credibility. But from a consumer’s point of view, what does this award actually mean? And what do we gain when we see this symbol on a product?

1. A Shortcut to Finding Truly Delicious Products
   In a market filled with hundreds of flavor choices, finding something that is “genuinely delicious” often requires trial and error. This award acts as an initial filter, judged by professional chefs and sommeliers, giving consumers confidence that at the very least the product has impressed world-class palates.
   It’s especially helpful for people who don’t have time to try every brand but still want reliable quality.
   
   
   
   2. Confidence That the Taste Has Been Professionally Tested
   The Superior Taste Award is not based on customer votes or sales rankings. Instead, it comes from real blind tasting evaluations by more than 200 European chefs with no logos, no brand names, and no bias.
   When a product receives 2 or 3 stars, it reflects a level of taste and quality recognized by professionals.
   
   
   3. Access to Global-Level Flavor at an Affordable Price
   Many people assume that award-winning products must be expensive but that’s not always true.
   Some products, such as TEA Brand Lychee Popping Boba or Akara eggs, are affordable yet still recognized by international judges. This means consumers can experience chef-approved quality without traveling abroad or spending excessively.
   
   4. Inspiration to Try Something New
   Sometimes we stick to familiar products simply because we don’t know what else to try. The Superior Taste Award badge encourages consumers to explore new options with confidence, knowing there is a recognized standard behind them.
   For consumers, the Superior Taste Award is more than just a logo it’s a shortcut to confidence.
   
   Whether you’re choosing ready-to-drink tea, snacks, bakery items, or even eggs, seeing this award on a product suggests that it has already impressed professional chefs giving you one more reason to expect something truly special.